CHALLENGE
Design a limited edition beer born out of a collaboration between Peñón del Águila (craft brewery) and Uma (malt manufacturer).
APPROACH
The Eagle (Peñón’s mascot) and the Shaman (Uma’s mascot) come together as one in an abstract Totem, a protective emblem and symbol of the union between the two tribes. The label then completes itself when stacked on top of each other in the market’s rack.
Client: Peñón del Águila + Hellobrand
Label Design
2021
