CHALLENGE
Pista is a small sportswear brand wanting to make a statement: To inspire amateur athletes to continue the battle of high-intensity training in the midst of daily routine. An impactful campaign was needed to expose that message to the world.
APPROACH
We developed the manifesto “The Race You Chase”, which guided a rebellious identity system with a hint of retro goodness (as the clothing line itself was inspired by the mystical Porsche 917 of the 70s).
Client: Pista
Campaign Identity Art Direction Photography Copywriting
2023
