Ancestral

Ancestral

Ancestral

ARTISAN MORTARS

ARTISAN MORTARS

ARTISAN MORTARS

& CRAFTS

& CRAFTS

& CRAFTS

CHALLENGE

How can we show the care the artisans put into each mortar, plus the one-with-nature philosophy of the founders?

APPROACH

A warm, peaceful system, 
led by a carefully crafted wordmark, cozy photography, and vast airiness meant to visualize the love and mindfulness put into each product, and the quiet mystical moment of using crude primal materials in modern life. As per the client’s words: 
Beauty does not come from aesthetics. Beauty comes 
from uniqueness.

Client: Ancestral

Brand Identity Photography illustration

2022